Tuesday, February 22, 2011
Internet tracking-
Internet Explorer 9 and Firefox 4 do include an option to disable Web tracking. But web tracking companies buy a new domain every day and use that new domain across their third-party network. Trackers are hidden in images and Adobe Flash animations, and embedded deep in the Web programming language behind a site. Like Do Not Call legislation, Do Not Track would be a one-stop shop for regulating those companies that track your online activity. It might simply involve a line of code that is sent every time you visit a site. Each Web server would be obligated to scan that code and disable tracking if you've opted out. Random audits would ensure compliance. There is still another method for dealing with Internet tracking -- a concept called Do Not Identify, where tracking can still occur, unconnected to a specific user.
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